When I launched Center Cam: a middle-screen webcam on Kickstarter, I had done a LOT of work to organize my network. But the big question was how to get OUTSIDE of my network. I paid for Facebook and Instagram ads immediately, day 1. I spent about $160 total on ads, but I don't know if the Backers report on Kickstarter differentiates between my personal network clicking from Facebook or the paid ads come from my Facebook business page. Long story short- $160- for non-targeted ads into the internet void. Who knows if they needed my product. Who knows if they cared about tech. I had roughly 5 conversions from those $160. I also got hit up by a LOT of Kickstarter optimization specialists/firms. Many of whom had emails without proper grammar, saying they could help me with my email campaigns. Eyebrows were raised. I didn't understand the value proposition. Backers Info’s pitch was straight forward. $35, we’ll get you in front of people who have backed multiple projects in my particular space. I heard angels. I went for the $150 package, which handled multiple emails, and put my Kickstarter in front of 1000 targeted, previously vetted Super Backers. I can't understate the value here. I'm in the front of my campaign, and based on initial number returns, Backers Info has led to me almost getting funded the first week. Only 1/4 of my backers are from my personal network, and I shut down Facebook/Instagram 2 days ago. The other 3/4 is coming from organic Kickstarter and Backers Info campaigns. I just had backer number 58 commit. I'm sure at least 20-30 were Backers Info related. And I have two more weeks of the campaign to go! Tremendous value. If you're thinking of doing it on your own, you need to understand you're working for $1 an hour compared to the supercharge Backers Info will be to your campaign. Thanks everyone (Tim, Melissa, Amy) for your help with my campaign!